Lead Gen Form — Replace Static Forms with Quizzes

Static lead gen forms ask for everything upfront. An interactive lead gen form — a quiz — builds engagement first, then captures the lead. quiz-ui provides the components to build this pattern in React: question steps, an email capture step, and a result screen that can trigger your CRM.

Last updated: 2026-09-25

Frequently asked questions

  • Why replace a static form with a quiz?

    Quizzes have up to 16x higher conversion rates in some studies. They build rapport before asking for contact info.

  • Can I still collect the same fields?

    Yes. Each quiz step captures one piece of data. At the end you have a richer profile than a single form could collect.

  • Does quiz-ui handle file uploads?

    Not natively. Add a file input step using a custom component with useQuizAnswers if you need attachments.