Lead Capture Quiz — Capture Emails with Questions

A lead capture quiz earns the right to ask for an email. The user answers a few questions, gets a personalized result, and only then is asked for their contact details. This pattern consistently outperforms upfront lead forms. quiz-ui gives you the question components and an email validation step — you design the flow.

Last updated: 2026-09-25

Frequently asked questions

  • Where should I place the email capture step?

    Most effective is just before the result screen — the user has invested time, seen value, and is primed to share their email.

  • How do I validate emails?

    QuizEmailInput validates format in real time and shows an inline error. Add server-side validation in your onComplete handler.

  • Can I skip email for some quiz paths?

    Yes. Branch around the email step based on earlier answers if certain paths don't need lead capture.